Advertising graphics
Our eyesight is responsible for 85% of the information we perceive from the world. A great design is the best tool to evoke desired emotions and customer reactions. At JAAQOB we harness the creativity of the best graphic designers in the service of effectiveness.
We shape the image of the company and its products through marketing-oriented graphics. We create unique graphic lines perfectly matched to the target audience.
EFFECTIVENESS COUNTS FOR US
Our graphic projects are distinguished by professional design. They influence the viewer, encouraging him or her to specific reactions: purchase, contact, involvement or benefit credibility. Each advertising graphic is analysed in terms of business objectives which it has to achieve.
Our graphic designers design effective corporate identity systems as well as individual visual forms: roll-ups, billboards, press ads, corporate stationery, catalogues, flyers, business cards, presentations, folders, banners, infographics, product packaging design, Facebook images, layouts and graphics for websites, email footers or press ads.
Our graphic designers design effective corporate identity systems as well as individual visual forms: roll-ups, billboards, press ads, stationery, catalogues, flyers, presentations, folders, banners, infographics, Facebook images, email footers or press ads.
Over the course of 14 years we have designed over 12 000 graphic projects for companies in 17 countries from 5 continents for over 50 well-known brands.
If you are looking for graphic support and want to pay only for the actual working time of the agency, check out our offer: External Creation Department.
STAGES OF IMPLEMENTATION
AnalysisAnalysis of the company, competition and market environment with a view to selecting an optimum graphic message.
Analysis of the company, competition and market environment with a view to selecting an optimum graphic message.
Setting goalsRegardless of whether it is an advertising folder, roll-up, billboard or any other medium – all of them are created for a specific purpose. Clear definition of the expected reaction to the advertisement allows you to focus on achieving the desired effect.
Regardless of whether it is an advertising folder, roll-up, billboard or any other medium – all of them are created for a specific purpose. Clear definition of the expected reaction to the advertisement allows you to focus on achieving the desired effect.
StrategyEach advertising objective and each target group requires a different way of persuasion. Communication strategy is the adaptation of language, style and presentation to the specific habits, expectations and sensitivities of the advertising stimuli.
Each advertising objective and each target group requires a different way of persuasion. Communication strategy is the adaptation of language, style and presentation to the specific habits, expectations and sensitivities of the advertising stimuli.
Information architectureThe content of an effective advertising message is characterised by an appropriate hierarchy of information. What should the recipient remember, what should he/she react to, what should he/she acknowledge, what should he/she be surprised by.
The content of an effective advertising message is characterised by an appropriate hierarchy of information. What should the recipient remember, what should he/she react to, what should he/she acknowledge, what should he/she be surprised by.
Stylistic conceptProducts and companies usually have their own graphic history and more or less precise expectations as to the appearance of advertisements.
Graphic design starts with a style concept. This is the adaptation of the stylistic line to both the expectations of the company and the requirements of the effectiveness of advertising in a specific target group.
Products and companies usually have their own graphic history and more or less precise expectations as to the appearance of advertisements.
Graphic design starts with a style concept. This is the adaptation of the stylistic line to both the expectations of the company and the requirements of the effectiveness of advertising in a specific target group.
MoodboardMoodboard is a graphical presentation of the concept – style line proposals. Moodboards allow for visual and emotional evaluation of graphic design ideas. They contain text and graphics – in a form close to the final design proposal.
Moodboard is a graphical presentation of the concept – style line proposals. Moodboards allow for visual and emotional evaluation of graphic design ideas. They contain text and graphics – in a form close to the final design proposal.
VisualisationsA key element in the evaluation of a project is the opportunity to look at the effect of the designer’s work in the real world. A roll-up on a fair stand, a billboard on a building, a company folder on a desk with documents. We visualise each project in its application to make sure it is perfect not only aesthetically but also in practical use.
A key element in the evaluation of a project is the opportunity to look at the effect of the designer’s work in the real world. A roll-up on a fair stand, a billboard on a building, a company folder on a desk with documents. We visualise each project in its application to make sure it is perfect not only aesthetically but also in practical use.
Selected projects
To see us in action, get to know our work. Over the course of 16 years, we have created hundreds of projects. If you want to see case studies of selected projects, please contact us.
See all realisationsSee the rest of our offer
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Frequently asked questions
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We perceive the surrounding world with our senses. Eyesight plays a particularly important role here. Just a few first seconds are enough for your client to decide whether the message addressed to him/her evokes positive associations.
Advertising graphics are designed illustrations and images that are part of applied graphics. Its task is to reach current and potential customers of brands with a clear sales or information message.
Advertising graphics include elements such as leaflets, business cards, key visuals, roll-ups, press ads and billboards, catalogues, packaging design, graphics for social media, websites, or more complex projects such as visual identity of the brand. -
A well-planned process of creating graphic designs begins, of course, with an analysis of the needs of the brand itself, its previous advertising activities, audience, as well as actions taken by competitors. This allows us to know the starting point. The length of this stage depends on how demanding the project itself is.
After establishing the objectives and strategy, the next necessary step in the process of designing advertising graphics is to create information architecture. At this stage, the most important information to be remembered by the recipient of the message is determined.
Designing concepts is the next step. The first projects can only present the idea in a very simplified way, which after approval is subject to further refinement and visualisation.
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At JAAQOB HOLDING®, we provide services for brands from various industries. In our portfolio you can find projects for both big, recognisable brands and companies which are in the process of building their recognition.
The cross-section of projects allows us to take a very broad look at the advertising needs of brands. Over the 16 years of JAAQOB’s existence, we have designed over 12 000 graphic projects for companies in 17 countries on 5 continents. The satisfaction of our clients is the best recommendation of the graphic skills possessed by our specialists.