Marketing strategy
According to research, companies that have developed a marketing strategy have increased the effectiveness of their sales campaigns by over 313%!!
Entrepreneurs who set clear (SMART) goals are over 376% more likely to achieve them than those who do not. Of the successful ones, almost 70% of companies met most of their goals and 10% met them all.
EXAMPLES OF GOALS THAT CAN BE ACHIEVED BY THE STRATEGY
An increase in the company's profit or turnover
A strategy to increase a company's profitability and turnover while using existing human and production resources.
Increase in product sales
Strategy to build marketing and sales funnels focused on automated product sales process.
Increase of brand awareness
Company positioning strategy aimed at building a brand and competitive advantages in a specific market segment.
Increase in services sales
Strategy of developing additional value for thec ustomer in order to maximize the sales results of services.
STRATEGY IS THE BASIS OF EVERY BUSINESS
STRATEGY IS THE BASIS OF EVERY BUSINESS
The marketing strategy developed by JAAQOB is a complete plan leading the company step by step to the accomplishment of the assumed objectives: buisness, marketing, communication, media.
Every company should have a strategy, regardless of whether it is a well-known brand or just wants to be known. There is a misconception that strategies are only for large companies, while it is small and medium-sized companies that usually have the greatest potential for rapid growth, calculated in tens or even hundreds of percent per year.
STRATEGY DEVELOPMENT PROCESS
Developing a strategy that will effectively achieve your business objectives consists of five stages:
WorkshopWe start our cooperation with an online workshop, during which we get to know the company, its products and services. We talk about the market and competition, marketing challenges and goals.
Creating a strategy requires close cooperation between the client and the agency, which is why numerous consultations and additional workshop meetings are held during the work on the document.
We start our cooperation with an online workshop, during which we get to know the company, its products and services. We talk about the market and competition, marketing challenges and goals.
Creating a strategy requires close cooperation between the client and the agency, which is why numerous consultations and additional workshop meetings are held during the work on the document.
Analyses and auditsProfessional marketing is largely based on analyses, research and audits. The starting point is to understand the market, the competition and how our company compares to it. All this is done in order to develop a strategy that precisely hits the weak points of the competition and shows the unique value of our services/products to customers.
A great advantage of conducting analyses by JAAQOB is perceiving the broader context of the situation and the potential to be used. In this way, we often suggest how to use additional attributes that distinguish the company and allow us to stay ahead of the competition.
The type and scope of analyses or audits are adapted to the given company and the objectives they are to serve. The work on strategy may include, for example:
- Analysis of competitors’ marketing communication
- SWOT analysis
- Audit of visual and marketing communication of the company
- Audit of websites
Professional marketing is largely based on analyses, research and audits. The starting point is to understand the market, the competition and how our company compares to it. All this is done in order to develop a strategy that precisely hits the weak points of the competition and shows the unique value of our services/products to customers.
A great advantage of conducting analyses by JAAQOB is perceiving the broader context of the situation and the potential to be used. In this way, we often suggest how to use additional attributes that distinguish the company and allow us to stay ahead of the competition.
The type and scope of analyses or audits are adapted to the given company and the objectives they are to serve. The work on strategy may include, for example:
- Analysis of competitors’ marketing communication
- SWOT analysis
- Audit of visual and marketing communication of the company
- Audit of websites
Setting goalsThe next step on the road to market success is to precisely define the objectives we want to achieve. Business, marketing and communication objectives must be adapted to the needs and capabilities of the company. A well-thought-out and well-developed strategic plan is supposed to lead the company to achieving its goals while automating sales and marketing processes.
We plan goals using the S.M.A.R.T. model :
- SPECIFIC
- MEASURABLE
- ACHIEVABLE
- RELEVANT
- TIME-BOUND
The next step on the road to market success is to precisely define the objectives we want to achieve. Business, marketing and communication objectives must be adapted to the needs and capabilities of the company. A well-thought-out and well-developed strategic plan is supposed to lead the company to achieving its goals while automating sales and marketing processes.
We plan goals using the S.M.A.R.T. model :
- SPECIFIC
- MEASURABLE
- ACHIEVABLE
- RELEVANT
- TIME-BOUND
Market positioning strategyHaving already known what distinguishes us from the competition, what the current situation on the market is and what goals we want to achieve, we move on to the stage of the market positioning strategy of the brand. It is about defining what position in the customer’s consciousness our brand should have. What it is to be associated with, what beliefs and images it should have.
At this stage we plan the strategic positioning of our brand in comparison to the market. We develop guidelines that will serve in the creation of the company’s communication, e.g. to distinguish our product/service. This is a sort of goal-oriented definition of brand communication tactics.
The activities that are performed at this stage:
- Discussion of marketing-mix assumptions (7Ps – product, price, place, promotion, people, physical evidence, processes)
- Segmentation (defining existing target groups)
- Targeting (specifying which target groups we care most about and what their special characteristics are)
- Development of proto-personas (definition of who the model customers are)
- USP / BVP (defining the distinctive characteristics of the brand that will attract customers)
- Customer Journey Map (map of customer interactions with our brand)
At this stage, depending on the needs of a given company, we also help to select tools and plan procedures for salespeople, as well as set up sales funnels so as to strive for automation and effectiveness of actions.
A good sales funnel is one that is, above all, predictable and provides constant access to new customers/orders, all based on automated sales processes.
Having already known what distinguishes us from the competition, what the current situation on the market is and what goals we want to achieve, we move on to the stage of the market positioning strategy of the brand. It is about defining what position in the customer’s consciousness our brand should have. What it is to be associated with, what beliefs and images it should have.
At this stage we plan the strategic positioning of our brand in comparison to the market. We develop guidelines that will serve in the creation of the company’s communication, e.g. to distinguish our product/service. This is a sort of goal-oriented definition of brand communication tactics.
The activities that are performed at this stage:
- Discussion of marketing-mix assumptions (7Ps – product, price, place, promotion, people, physical evidence, processes)
- Segmentation (defining existing target groups)
- Targeting (specifying which target groups we care most about and what their special characteristics are)
- Development of proto-personas (definition of who the model customers are)
- USP / BVP (defining the distinctive characteristics of the brand that will attract customers)
- Customer Journey Map (map of customer interactions with our brand)
At this stage, depending on the needs of a given company, we also help to select tools and plan procedures for salespeople, as well as set up sales funnels so as to strive for automation and effectiveness of actions.
A good sales funnel is one that is, above all, predictable and provides constant access to new customers/orders, all based on automated sales processes.
Strategic planThe final stage of strategy development is to draw up an action plan that will guide the company to achieve its objectives within a specific time period using specific activities, tools and promotions.
The strategic plan is a kind of map leading step by step to the goal in the shortest possible time, using the cheapest possible resources necessary to implement the plan. At this stage the scope of the order for strategy development ends and it is the client who decides whether to implement the strategy independently or with the help of an agency.
We are a group of strategic-creative companies and we help to effectively implement the strategies of companies from A to Z. If a decision is made to develop a strategy by our company, we will assist in its comprehensive implementation.
The final stage of strategy development is to draw up an action plan that will guide the company to achieve its objectives within a specific time period using specific activities, tools and promotions.
The strategic plan is a kind of map leading step by step to the goal in the shortest possible time, using the cheapest possible resources necessary to implement the plan. At this stage the scope of the order for strategy development ends and it is the client who decides whether to implement the strategy independently or with the help of an agency.
We are a group of strategic-creative companies and we help to effectively implement the strategies of companies from A to Z. If a decision is made to develop a strategy by our company, we will assist in its comprehensive implementation.
WHY IS IT WORTH COOPERATING WITH US?
WHY IS IT WORTH COOPERATING WITH US?
We have been operating on the market for over 16 years. We work with small, medium and also the biggest companies. We know the strategic processes of the biggest companies and well-known brands inside out, because we work with them every day.
Our expertise is not only academic theory, but first and foremost years of experience with the biggest companies. The strategy we develop for you will be on the same level as the strategy of the biggest companies, but adjusted to the scale of your business.
In Forbes magazine our CEO Przemysław Jonczyk talks about the impact of a pandemic on companies' strategic actions.
Click here ,to download article
Frequently asked questions
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Marketing strategy is a plan guiding a brand to achieve its objectives: business, marketing, communication and media.
The marketing strategies created by JAAQOB HOLDING® include a number of elements forming a coherent analysis and development plan for the brand, the starting point for which is its audit and the analysis of competitors’ communication.
An important role is played by elements ordering the mission, vision and tone of voice, giving the brand an individual character. Another important element of a well-developed marketing strategy is the focus on the target group. At JAAQOB, this element plays a particularly important role.
The final usefulness of the marketing strategy document is ensured by the marketing plan, which is a signpost for the brand for further development.
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That’s right – building a company’s brand is a long-term process. It consists of a number of important elements such as marketing strategy, communication strategy and building relationships with customers. Especially the last of these elements requires a lot of time. Customers must not only get to know the brand, but must also form a bond with it.
Visual identity also plays an important role in building a company’s brand. It is the most visible transmitter of the brand’s character and significantly contributes to building its position among competitors.
At JAAQOB HOLDING® we focus on comprehensive building of brands. From structuring their message, visual layer, strategy up to elements such as e-PR. Each of them contributes to building brand credibility, which in turn translates into stronger relations with clients.
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For a brand, a marketing strategy is a kind of navigation that supports the direction and shape of its development. It allows us to look at both the current situation in which the brand finds itself and its competitive environment, as well as to plan the further path the brand should follow.
The companies cooperating with JAAQOB HOLDING®, thanks to a properly designed advertising strategy, reach more customers, increase the awareness of their brand and build good relations with customers. The positive results of having an advertising strategy are best demonstrated by the opinions of JAAQOB clients.
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At the JAAQOB HOLDING® advertising agency, we have taken the words “cooperation with the client” particularly to heart. Indeed, this element is visible at every stage of project work.
Our clients accompany us from the introductory workshop, through insight into all documents, constant progress reporting, as well as follow-up workshops at individual stages. As a result, companies commissioning us to prepare an advertising or marketing strategy receive projects that are highly tailored to their needs.
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Since the beginning of the creative agency JAAQOB HOLDING® we have been guided by the belief that creativity needs freedom. Our team consists of specialists living all over the country, who have the opportunity to create our clients’ projects from any place in the world. Thanks to that, the JAAQOB team are contented people, drawing inspiration on many levels. We are convinced that such an approach to work is reflected in unconventional and innovative projects.
The best recommendation is the over 16-year existence of the JAAQOB creative agency, during which we have completed a huge number of projects in 17 countries all over the world.